Sharing what's working online
You can detect fake news. You can stop fake news. Fake news is a term describing dishonest journalism, something that’s always been around, something we’re aware of now more than ever. Fake news gets spread when there’s an agenda, a reason to affirm narratives with dishonest information. Political agendas have driven so much transparently dishonest…
Let’s talk about something weird, dowsing, and how it illustrates the power of marketing sincerity. My father was telling me a story about dowser. A property owner hired a dowser, a water witch, to help find where water was located. Instead of performing the water detection, the dowser showed the property owner how to find…
This is what happens when a website gets hacked. It’s not the end of the world, but there’s work to be done. I got hacked. I’m not going to hide it. Sure, I feel bad about it, but I’d feel worse if I hid it. This is what happened to this very site when it…
I am writing this post because I have a recommendation for Facebook Group Admin regarding how blocking and blockers should be handled so that the activities of the Group don’t become a poor reflection on you. For Groups where there’s a divisive theme, for example political debate groups, I am recommending that participants who are…
Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren’t true. Some are fiction; completely made up. They’re lies. Taking a non-fiction approach isn’t important for some marketers. They don’t care. They tell lies. I see people doing this all the time. It looks…
Free marketing advice will end up costing you in the long run. Be careful of trying to get something for nothing, especially from a marketer. I have people ask me for free marketing advice constantly. Sometimes I am glad to give it, but not all the time.
NOTE: This is a post I wrote back in 2011, but one I hadn’t published until now. Many ad features have changed on Facebook since I first wrote this, so it’s a lot better now. Because of the popularity of the Veratasium video “outing” Facebook, I felt like sharing this now wouldn’t be so damning.…