Sharing what's working online
Have you been getting emails from strangers mentioning a “follow up” lately? I have. I get a few each day, people using this kind of subject line in unsolicited emails. They’re trying to get your attention and unfortunately it works. I fall for it still. I wouldn’t ever patronize a service that takes this approach,…
The company I work for, Massive Impressions, does the digital marketing for a recruiting and staffing company, SFN Group, headquartered in Fort Lauderdale, Florida. We work very closely with the corporate marketing and IT departments doing advertising, websites, mobile and e-mail campaigns. I work with a e-mail service vendor named ExactTarget, the absolute…
Contrary to what you might think, recipients who get an e-mail from an unknown source are more likely to open it when it looks ugly before it’s images are downloaded a.k.a. before the e-mail is opened. There’s no point in trying to put lipstick on a pig. For those of you with HTML skills who’ve…