What’s new about the Facebook Graph Search?

I’m trying out the new Facebook Graph Search feature today.
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It’s not too clear what makes it different from the old search feature. Sure, the results appear different, but is there anything new you weren’t able to find before?

Please share what makes this new search feature valuable to you, particularly regarding its ability to further your marketing goals.

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Example of a Facebook Graph Search From Facebook’s Blog

What have YOU found with the new Facebook Graph Search that you hadn’t been able to find before?

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