I vote HER for Queen.
Who didn’t relate to the little flower girl on the balcony at the Royal Wedding 2011? It was too easy to project yourself into her shoes, and sympathize with what she was feeling in our own personal ways.
Her feelings about the noise of the crowd were akin to mine about rewteeting on Twitter.
Be original please. Stop Retweeting. #Retweet this please.
Oh yeah, don’t get hooked on memes either.
http://qkme.me/2bgv
Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at straws?
Everyone’s trying to tap into it, and some have even got the emperor believing in his clothes.
Something is viral when more the rate that it’s shared is exponential. It takes off. You’ve got to find what’s compelling to the audience and that they feel good about sharing among peers. It’s not easy – you could follow all 10 of those tips and still be a million miles away from viral.
Here’s one tip: Ask people who know your business: your employees, your clients, your industry and your neighbors. Explain to them what viral means and the value of it towards your brand. Ask them to think about it and talk about it with you. It’s a longshot that you’d come up with something truly viral, but if there’s a potential for it, this is the best way to start discovering it.
Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and the RSS phenomenon so effective?
What is that potential? What’s going on in each case?
Google Maps
Google allows you to embed a map within a web page at any dimensions you need. The web page then shows a fully functional, tiny map that can be scrolled or zoomed. It can even include a pin illustrating a specific location. Awesome. I want one on my site. When you double-click on the map it launches another window from Google.com.
YouTube
Upload a video into YouTube and you’ve got a video streaming and sharing solution that’s essentially free if you don’t mind ads and one other minor cost: When the viewer clicks on the video itself, they’re taken off of your site and onto YouTube.
RSS
RSS allows a blog, a website, or any other information generating device connected to the internet to package its information in a manner that’s easily digestible by other devices. This has allowed a whole niche of content publishers called aggregators, for example Huffingtonpost.com and Drudge.com (mentioning both just to be fair and balanced). Original content publishers allow these aggregators the ability to re-use the content, as long as the content retains the link back to the site. The aggregator promotes their site and in turn increases the traffic to the content publisher.
Each of these mechanisms give a little of themselves in exchange for a hook back to their bucket, getting some visitor to become their visitors by giving the other sites something they can’t give themselves.
Bravo Google, Bravo YouTube, Bravo any blogger who knows how to leverage RSS to their advantage.
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