Don't grasp at straws in your quest for viral

Does it take a degree in microbiology to understand what viral means? Why are so many marketing efforts clamoring to produce something viral, but only end up grasping at straws? Everyone’s trying to tap into it, and some have even got the emperor believing in his clothes. http://www.bothsidesofthetable.com/2011/04/11/here-are-10-tips-from-buzzfeed-to-make-your-content-go-viral/ Something is viral when more the rate…