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facebook group admin tips

I am writing this post because I have a recommendation for Facebook Group Admin regarding how blocking and blockers should be handled so that the activities of the Group don’t become a poor reflection on you. For Groups where there’s a divisive theme, for example political debate groups, I am recommending that participants who are blocking admins be removed. The rationale behind this recommendation is pretty simple: any hate speech that makes it into the Group appears as though the admin is endorsing it, especially if there’s no chance to rebut it. A casual participant might assume your lack of condemnation is essentially a silent affirmation.

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content marketing storytelling is not about fake testimonials

Content Marketing Storytelling is a powerful means to get audience engagement. The problem with stories is that some of them aren’t true. Some are fiction; completely made up. They’re lies.  Taking a non-fiction approach isn’t important for some marketers. They don’t care. They tell lies.

I see people doing this all the time. It looks so fun and easy; and as a marketer who wants results, I want to do it too. I want to create fake testimonials and tell stories about things that never happened.  But I can’t. I’m going to tell you why I can’t make up lies in marketing and advertising. I’m going to tell you why you can’t use content marketing storytelling to make fiction appear real.

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facebook holidays

Now that snail mail is nearly dead and greeting cards have been replaced by snarky memes, our Holidays and communication traditions need to evolve. Here are a few ideas for useful holidays in our new, social media driven society. These are exclusively Facebook Holidays, and wouldn’t make sense on Twitter or other social media sites. If you’ve used Facebook up until now, you might notice that it becomes an echo chamber after a while. These Facebook Holidays have a practical use, they help keep your experience on Facebook fresh and engaging through these yearly social maintenance events.

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10 Different Types of Fake Facebook Accounts

10 Different Types of Fake Facebook Accounts

Fake Facebook Accounts are accounts people establish that aren’t representative of them as a real person. Facebook intends for all of its users to practice some sincerity when identifying themselves. They want to know about the “real you” and not have you use their platform for reasons outside what it’s intended for. Contrary to what Facebook asks people to do, many people use Facebook through accounts that aren’t representative of their true identity; for many reasons people create “Fake Accounts.” This article explains some of the reasons why fake accounts are being used and why Facebook does or doesn’t tolerate them in practice.

NOTE: The author of this article in no way recommends anyone using Facebook outside the EULA. Fake Facebook Accounts are outside the EULA and use of them can be costly.

Here are the Ten Types of Fake Facebook Accounts:

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Free Marketing Advice

free marketing advice

Free marketing advice will end up costing you in the long run. Be careful of trying to get something for nothing, especially from a marketer. I have people ask me for free marketing advice constantly. Sometimes I am glad to give it, but not all the time.

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Something Fishy with Facebook Ads

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NOTE: This is a post I wrote back in  2011, but one I hadn’t published until now. Many ad features have changed on Facebook since I first wrote this, so it’s a lot better now. Because of the popularity of the Veratasium video “outing” Facebook, I felt like sharing this now wouldn’t be so damning.

Who are those fans who’ve “Liked” your Facebook page? Are they real people or is something fishy afoot? Could there be a massive deception taking place, evident as a result of a feature in Facebook that most users probably don’t know is there? 

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Facebook Home Page Tricks for Marketing Pros

When you share multiple images in the same post at once, a cool Facebook home page trick occurs. They get shown as one big image. I’m going to be doing this tomorrow for the clients that we do social media marketing campaigns for at Massive Impressions.

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