Now that snail mail is nearly dead and greeting cards have been replaced by snarky memes, our Holidays and communication traditions need to evolve. Here are a few ideas for useful holidays in our new, social media driven society. These are exclusively Facebook Holidays, and wouldn’t make sense on Twitter or other social media sites. If you’ve used Facebook up until now, you might notice that it becomes an echo chamber after a while. These Facebook Holidays have a practical use, they help keep your experience on Facebook fresh and engaging through these yearly social maintenance events.
Fake Facebook Accounts are accounts people establish that aren’t representative of them as a real person. Facebook intends for all of its users to practice some sincerity when identifying themselves. They want to know about the “real you” and not have you use their platform for reasons outside what it’s intended for. Contrary to what Facebook asks people to do, many people use Facebook through accounts that aren’t representative of their true identity; for many reasons people create “Fake Accounts.” This article explains some of the reasons why fake accounts are being used and why Facebook does or doesn’t tolerate them in practice.
NOTE: The author of this article in no way recommends anyone using Facebook outside the EULA. Fake Facebook Accounts are outside the EULA and use of them can be costly.
Here are the Ten Types of Fake Facebook Accounts:
Free marketing advice will end up costing you in the long run. Be careful of trying to get something for nothing, especially from a marketer. I have people ask me for free marketing advice constantly. Sometimes I am glad to give it, but not all the time.
NOTE: This is a post I wrote back in 2011, but one I hadn’t published until now. Many ad features have changed on Facebook since I first wrote this, so it’s a lot better now. Because of the popularity of the Veratasium video “outing” Facebook, I felt like sharing this now wouldn’t be so damning.
Who are those fans who’ve “Liked” your Facebook page? Are they real people or is something fishy afoot? Could there be a massive deception taking place, evident as a result of a feature in Facebook that most users probably don’t know is there?
Facebook Home Page Tricks for Marketing Pros
When you share multiple images in the same post at once, a cool Facebook home page trick occurs. They get shown as one big image. I’m going to be doing this tomorrow for the clients that we do social media marketing campaigns for at Massive Impressions.
Here’s what you need to do if you feel stuck, like you’re out of marketing ideas:
Don’t just sit there and think about it – start trying it, just write about it at a minimum; write about what you want to achieve. The solution you’re after will come sooner than if you sit on your hands. It will bloom in your mind like a flower.
Sometimes you just have to break out of your analysis paralysis and just get your hands dirty, turn over some dirt and plant some seeds. You think of things on a different level once you’ve gotten yourself into the mix.
Go now! Do it!
I’ll go out on a limb and make the statement:
Marketing is the most engaging science.
Your lab is the market. Your reagents are people and promotion. The reaction you’re trying to synthesize is getting people to respond to promotions. The reaction is about changing minds towards a goal.
Marketing is the science of leveraging ideas and their expression towards getting response, a plenum for testing hypothesis against real human behavior. Marketing rewards you generously when you’re right and punishes you mercilessly when you’re wrong.