Want to take risks in marketing? With great risks come great rewards. With digital technology there are always new online marketing tactics being discovered and tested out. There is often a period where an unfamiliar approach can reap big rewards before it becomes popular. Then after the tactic becomes popular and exploited for either the audience’s good or to the detriment of the audience, it settles into being categorized as either “white hat” or “black hat”, either good or bad for your brand’s long term credibility and rank. But before that happens, the tactic exists in a lucrative “Grey Area”.
Depending on whether you’re in it for the short game or the long haul, it’s important to understand whether the tactics you’re using today are going to be safe tomorrow, whether they are in the white, black, or grey.